The cosplay costumes online store Cosplay Su Misura asked us to design and implement an e-commerce app and two augmented reality apps in order to increase their sales.
We started by posting an online survey using Surveymonkey to italian cosplay Facebook groups in order to understand the user needs and, since it’s the distinctive mark of the store, if potential users were interested on giving their body sizes to receive a tailored cosplay costumes.
The outcome showed that most cosplay lovers are looking for an original costume that they can customize according to their taste.
We then created wireframes using Sketch and we tested against some cosplayers, the test results were great, almost every testers was able to buy a costume, add customizations and easily access to the body sizes sections on the main tab bars.
After the design of the final UI with Sketch we implemented an MVP Android app and we released on the App Store. The app got very good reviews and the e-commerce sales doubled in two months.